FOOTBALL The businessman will face a profitability of sports events down …
Celle -There he had not seen it coming. The unexpected loss of the England football league TV rights is not only a hard blow for Canal +, the economic model increasingly wobbly, but for Vincent Bolloré, CEO of its parent company Vivendi, whose ambitious strategy is undermined.
& gt; & gt; Read also: Canal + will he recover from the loss of the Premier League
The man of business Breton had however indicated in mid-November before the employees of Canal +? Vivendi and it would be “more aggressive” in the acquisition of sports rights. But no one in the headquarters of the group seems to have anticipated appetite Patrick Drahi, Altice whose group won the broadcast of the football championship of England (the Premier League) for 2016 to 2019 by paying 100 million euros per year.
Since 2012, hemorrhage
“I do not know if it will be a success for Altice but it will inevitably an additional test for Canal +, already widely Sports attacked by Bein, “says Florence Le Borgne, the firm Idate. Since 2012 and the arrival of Bein Sport, Canal + has indeed experienced hemorrhaging, with the end of the diffusion of Italian championships, German and Spanish football, the NBA and Euroleague basketball, tournament Wimbledon tennis championships of France and the European Cup in handball, and Rugby Cup Europe.
“In terms of Ligue 1, they can count up to 2020 on the Sunday night game, but the overwhelming dominance of PSG weakens the interest of the competition, “says a specialist sports rights. “This failure of the Premier League is all the more incomprehensible that a tacit non-aggression had been reached with Bein Sport,” he added.
A subscriber follows two football priority
It is currently difficult to predict the direct consequences of this failure on the Canal + subscriber base, which has shrunk by 88,000 to September year on year. “Of the six million subscribers to Canal + in France, just under half are in the offer sport and football following priority,” said one Paris-based analyst.
“The Price sports rights will increase in coming years because you’ll have several major players in France with Canal +, Sport Bein, not forgetting Discovery Altice has great ambitions for Eurosport, “he says. While eg Canal + had managed to bring down the price of the Premier League to 7 million euros per year between 2007 and 2010, announced that hype threatens the group, which is already suffering in the movies and series deal with Netflix, the VOD and streaming.
“The profitability of sports events will not await you because of too high prices, so Vivendi should definitely accelerate diversification that is being set up, and enhance content production and series “as Versailles or Ghosts, says analyst. “But Canal + is already taken since shears must spend more money while earning less than before,” he warned.
No comments:
Post a Comment