For its launch, the holders of record wanted to send a strong message and therefore chose a symbolic Parisian landmark. But that’s another monument oh so famous, Eiffel Tower, to symbolize the Paris bid. On the logo, it is formed using the digits 2 and 4 (24 for Paris in 2024 but also for the centennial anniversary of the last Olympic Games held in Paris in 1924).
color side, those “of the world and the Olympic ideals” (bottom of the logo) embrace “those of France” (top).
Red Dragon “the original idea was to create a rallying point, a collective movement that unites and mobilizes all the French.” “The visual identity of Paris in 2024 beautifully reflects the values and ambitions of the nomination, said Bernard Lapasset, co-chair of the organizing committee. It is distinguished by its relevance, its modernity, boldness and elegance. “
” A simple logo to reproduce “
the holders of the dossier had also wanted a logo easy to reproduce so that everyone, including the younger generation, can draw well and take ownership.
“The issue was important, said Tony Estanguet, the other co-chair, as this logo was both bring strong values, while remaining very accessible.”
” this logo offers the image of an open application, universal, cosmopolitan, happy to welcome the world to celebrate Olympism, eager to create a link between the French and the rest of the world. “Enthused Denis Masseglia, head of the French Olympic Committee.
The logo will accompany the Paris bid until 13 September 2017, which will be designated the host city.
VOTE. Are you satisfied with the logo of Paris in 2024?
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