Google Zlatan worth. The star striker of Paris Saint-Germain and the national team of Sweden now has a search engine to its name, and the colors of the Mountain View company announced Wednesday, April 8 the PR agency to origin of the project.
“Our search engine is linked to that of Google but all searches are ‘zlatanifiées” explained Andreas Killander, the creative director of the agency SweetPop, who created zlaaatan.com. “Every result obtained is related to Zlatan: If you type ‘Ferrari’ you find information on the Ferrari Zlatan if you are looking ‘recipe’, you have the” Zlatan Burger. “, He continued,” L Obs “tested this search engine out of the ordinary by typing the keyword” Guardiola “. This research has resulted in hundreds of articles, all of Zlatan linking the former coach of FC Barcelona, with which the Swedish had been some clashes and that caused his departure from the Catalan club. The first salvo of articles including lived in the words of the former Barça player against the Spanish technician.
Ibrahimovic n ‘ is not aware
This initiative, which is the order of any client, is to determine the criteria necessary for viral propagation of a campaign. The agency not know how long will Zlatan Search available online. The person, he would ignore all of this project. “We did not ask him his permission. But we hope that he will see it as a fun experience, “said the creative director of SweetPop.
The popularity of Zlatan Ibrahimovic nice to have crumbled in France after his fit of rage in Bordeaux – forward 33 years should also be presented on April 9 before the Disciplinary Committee of the Professional Football League (LFP) after its description France to “shitty country” – admiration carry him Swedes remains intact. “We talked about other names, but Zlatan Zlatan . The choice was undeniable, “said Andreas Killander.
The search engine has been used by more than 100,000 people worldwide since its commissioning.
TC (with AFP)
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